A paradoxically parodoric study of consumerism (in some ways) or simply the story of someone needing the toilet in a hostile work environment, 4Q-TV LTD, HOLE_AID and UP THE CATALOGUE are all finally excited to share the hole, 4Q’ing and categorical story of precisely what is going on here.
This is a story about a marketable Alastair Siddons
. (Not to be confused with the story of the dream about the market itself). It is a story of how this dream inspired HOLEAID to finance the UP THE CATALOGUE film, and then the story of how 4Q-TV LTD secured the rights to make it. It is the story of how all of this took place during a global lockdown and the story of how all three companies conspired against the cooperative financial model around the profit share on the film (wherein everyone involved in its creation would own a slice of the HOLEAID pie). (They lost.)
Director // Alastair Siddons
Procucer // Russel Curtis